The author is founder-director of Kesari Tours. Established on 8 June, 1984, the moving force behind this company has been in the business for over 22 years. It’s all in the family, as they say, wife Sunita, daughters Veena and Zelum, sons Shailesh and Himanshu have all contributed to the great strides that ‘Kesari’ has taken. From the modest beginnings of thirteen tourists to Rajasthan, it is difficult to believe that this man was a teacher and a farmer before he turned to tourism. The clientele of the company is mainly composed of the middle and upper middle class of society.